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Articles and videos that you may enjoy.

8 Key Features for a Great Loyalty Program

Explore the 8 Key Features for a Great Loyalty Program

October 15, 2020

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Adjusting the Sails

Business owners have had to tack hard and adjust their sails as they manage through sharp drops in revenue, often resulting from government-mandated closures. Hard decisions around employee layoffs, expense reductions, complete service delivery overhauls, requesting or extending credit, subsidies, and much more.

April 14, 2020

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How to Reduce Online Delivery System fees by up to 90%!

Tired of paying up to 30% on every order through an online delivery system? Want to reclaim up to 90% of those fees for your own bottom line?

Jan 7, 2021

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Interview with Marc Zirka of Strategy Up

Great conversation about digital marketing strategy and loyalty marketing. Thank you, Marc for being so generous and kind.

Jan 27, 2021

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Is Risk Aversion Hindering Your Business Growth?

When owners tend to be extremely conservative in business, they can be so slow to adopt new business ideas that risk-aversion is approaching a level than is hindering, or at least slowing, business growth.

May 12, 2020

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Revitalizing Tourism in Nova Scotia

Now is the time for tourism operators to explore new strategies, and create a system that will enable them to continue to engage and retain customers. This approach holds the highest potential for growth in the immediate future. While this may be a new concept for tourism businesses, it has been proven repeatedly in the past by loyalty programs such as Aeroplan, Marriott, Avion, Starboard, IHG and many more. A customer loyalty/rewards program is the most efficient option for increasing email opt-ins that will collect enough guest information to continue corresponding with them.

June 28, 2020

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