Articles and videos that you may enjoy.
Adjusting the Sails
Business owners have had to tack hard and adjust their sails as they manage through sharp drops in revenue, often resulting from government-mandated closures. Hard decisions around employee layoffs, expense reductions, complete service delivery overhauls, requesting or extending credit, subsidies, and much more.
April 14, 2020
Monthly Webinar: How Loyalty Marketing Can Increase Profits
Now more than ever, you need a way to keep connecting with customers when they aren't in the store. Learn how loyalty marketing can revitalize your business. Bring your business-specific questions to help you rebuild with greater resiliency.
Revitalizing Tourism in Nova Scotia
Now is the time for tourism operators to explore new strategies, and create a system that will enable them to continue to engage and retain customers. This approach holds the highest potential for growth in the immediate future. While this may be a new concept for tourism businesses, it has been proven repeatedly in the past by loyalty programs such as Aeroplan, Marriott, Avion, Starboard, IHG and many more. A customer loyalty/rewards program is the most efficient option for increasing email opt-ins that will collect enough guest information to continue corresponding with them.
June 28, 2020