Articles and videos that you may enjoy.

Adjusting the Sails

Business owners have had to tack hard and adjust their sails as they manage through sharp drops in revenue, often resulting from government-mandated closures. Hard decisions around employee layoffs, expense reductions, complete service delivery overhauls, requesting or extending credit, subsidies, and much more.


April 14, 2020

How to Reduce Online Delivery System fees by up to 90%!

Tired of paying up to 30% on every order through an online delivery system? Want to reclaim up to 90% of those fees for your own bottom line?


Jan 7, 2021

Increase Exports with Loyalty Marketing

How to increase your export sales through loyalty marketing


Nov 12/2020

Interview with Marc Zirka of Strategy Up

Great conversation about digital marketing strategy and loyalty marketing. Thank you, Marc for being so generous and kind.


Jan 27, 2021

Is Risk Aversion Hindering Your Business Growth?

When owners tend to be extremely conservative in business, they can be so slow to adopt new business ideas that risk-aversion is approaching a level than is hindering, or at least slowing, business growth.


May 12, 2020

Loyalty: More Than Coupons and Discounts

Maria Caines discusses the common misconception that loyalty marketing is only about coupons and discounts. Discover the power of connection!


July 2/2020

Monthly Webinar: How Loyalty Marketing Can Increase Profits

Now more than ever, you need a way to keep connecting with customers when they aren't in the store. Learn how loyalty marketing can revitalize your business. Bring your business-specific questions to help you rebuild with greater resiliency.


June 8/21

Revitalize Tourism with Loyalty Marketing

Loyalty marketing can play a key role in revitalizing tourism.


June 11/2020

Revitalize for Resiliency

How to Revitalize Your Business for Resiliency through Loyalty Marketing.


Aug 13/2020

Revitalizing Tourism in Nova Scotia

Now is the time for tourism operators to explore new strategies, and create a system that will enable them to continue to engage and retain customers. This approach holds the highest potential for growth in the immediate future. While this may be a new concept for tourism businesses, it has been proven repeatedly in the past by loyalty programs such as Aeroplan, Marriott, Avion, Starboard, IHG and many more. A customer loyalty/rewards program is the most efficient option for increasing email opt-ins that will collect enough guest information to continue corresponding with them.


June 28, 2020